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chervivor
Digital Creative x Strategy
Traditional With A Twist – Ogilvy
How can traditional Chinese music move forward with the changing landscape in Singapore?
It was our role to start repositioning Chinese Orchestra in the younger generation’s minds. While a cultural change takes time to happen, we encouraged the brand to take a first step in reintroducing Singapore Chinese Orchestra with a twist.
With our dynamic content and personalised strategy, the team slowly grew the brand's social presence.
Art: Shawn Li
Concept & Copy: Cheryl Teo
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