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Special Exhibitions – The Museum

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I had the opportunity to oversee and lead the digital campaigns for the following major exhibitions, where we successfully outperformed our digital KPIs. On top of executing in-house creatives, I also managed media and creative agencies to deliver effective creative assets and media plans.

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  • Home, Truly: Growing Up with Singapore, 1950s to the Present (2021)

  • Picturing the Pandemic: A Visual Record of COVID-19 in Singapore (2021)

  • Dislocations: Memory & Meaning of the Fall of Singapore, 1942 (2022)

  • OFF/ON: Everyday Technology that Changed our Lives, 1970s – 2000s (2022)*

  • Now Boarding: Experiencing Singapore through Travel, 1800s – 2000s (2023)

  • Plastic: Remaking Our World (Ongoing)

  • Play:Date (Opening in July 2024)

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* Awarded the Comms Excellence Award in 2023

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